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  1. Overview
  2. Getting Started
  3. Setup

Setup

  • Your first product idea (create + edit)

    What you’ll learnHow to create your first product idea in D2C Lab, what fields to fill, and how to edit it later.Create your first ideaStep 1 — Open the Master ListGo to Master List (this is your command center for all product ideas).Step 2 — Click “New I ...

  • Portfolios (how organizing works)

    What you’ll learnWhat portfolios are, why they matter, and how to use them to organize ideas across D2C Lab.What is a portfolio?A portfolio is a simple way to group product ideas by brand, project, or business line.Think of it like a folder:One portfolio ...

  • Where your numbers come from (quick overview)

    What you’ll learnA quick overview of which numbers you enter manually, which numbers D2C Lab calculates automatically, and where the final Net Profit shown in the Master List comes from.The big ideaD2C Lab doesn’t “guess” your business numbers.It works li ...

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