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  • Model profitability (Calculator)

    What you’ll learnHow to use the Calculator to model unit economics, understand the live breakdown, and keep Net Profit updated in your Master List.What the Calculator isThe Calculator is where you answer the most important question:“If I sell this product ...

  • What counts as cost? (quick definitions)

    What you’ll learnA simple way to think about costs in D2C Lab so your Net Profit stays realistic.You’ll see:the most common cost types (with plain-English definitions)what to include early (even if you’re estimating)what to keep separate (optional)The cor ...

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